How We Diagnosed Checkout Abandonment Using Behavioral Analytics
Cart abandonment is one of the most frustrating problems in ecommerce. You can see it in analytics dashboards — users reach checkout, then leave. But knowing that customers drop off doesn’t explain why they leave. Recently, we looked at a checkout flow that showed strong traffic and consistent add-to-cart behavior — but a significant drop-off at the payment step. Traditional analytics told us: Users reached checkout Many exited before completing payment What it didn’t tell us was what actually happened during those sessions.